About Us

We are Bird + Wolf, a global brand focused on sustainability and individuality. We upcycle ex‑army jackets, transforming them into unique, custom pieces that tell a story, yours.

Our name reflects our core values: the bird represents freedom and new beginnings, while wolf embodies strength, loyalty, and independence.

Every item we create, from jackets to organic cotton tees, is made to last, with a focus on ethical production and environmental responsibility.

At Bird + Wolf, we believe in creating fewer, but better, things — pieces that are personal, purposeful, and built to endure.

At Bird + Wolf, we believe in the power of self-acceptance , in honouring every mark, every change, every chapter that has shaped us.

We don’t hide our imperfections; we lean into them. They are proof of living, proof of becoming. And our jackets carry the same truth.

Each Bird + Wolf jacket arrives with its own story, its own scuffs, fades, creases, and character. These aren’t flaws. They’re evidence of a life already lived.

Just as we grow through experience, each jacket has weathered time, purpose, and adventure. No two are ever the same, because no two journeys are ever the same.

We don’t love a jacket less because it has more tears or fewer badges. We don’t measure its worth by how pristine it looks. We embrace it exactly as it is, raw, authentic, unapologetically unique.

The same way we learn to embrace ourselves: not for our smooth edges, but for the ones that have been worn in, rubbed down, stretched, mended, strengthened.
That’s the Bird + Wolf ethos.

We celebrate individuality. We celebrate transformation. We celebrate every sign of wear  in the jacket and in ourselves  as marks of a story worth telling. Each faded panel, each softened seam, each patch of character is a reminder that life doesn’t stay still. It moves, it shapes, it teaches. And we accept those changes, not as something to fix, but as something to honour.

Every Bird + Wolf jacket had a purpose before it ever reached you. Now it begins again with a new one , one that you define. When you put it on, its story merges with yours. It's journey becomes part of your journey. Its imperfections meet your own, and together they create something powerful, something real.

We don’t transform the jacket into something flawless. We reveal the beauty that’s already there. We amplify its voice with your words, your message, your identity. We make it yours not by erasing its past, but by celebrating it , just as we learn to celebrate our own.

This is self-acceptance. This is Bird + Wolf. A life lived. A story shared. A jacket worn not to hide, but to express. Not to perfect, but to embrace.

Perfectly imperfect — just like you.