At Bird + Wolf, circular fashion is at the heart of everything we do. For us, it means challenging the throwaway culture of fast fashion by giving existing garments new purpose and extended life. Instead of creating from scratch, we upcycle authentic ex-army jackets that were built to last, transforming them into one-of-a-kind pieces with history, character and durability. Every jacket we remake keeps valuable materials in use and out of landfill, which is a core principle of circularity.
Beyond upcycling, we design with intention. Our organic cotton tees, hoodies and sweatshirts are printed to order, reducing waste and avoiding unnecessary stock. We work with responsible partners and renewable energy-powered facilities to ensure our impact stays as low as possible.
Circular fashion isn’t a trend for us, it’s a commitment to reuse, longevity and thoughtful production. By respecting resources and slowing the fashion cycle, Bird + Wolf aims to create clothing that’s better for people, the planet, and the stories our garments carry forward.
We also believe circular fashion is about mindset as much as materials. It’s about buying less, choosing better, and valuing garments for their lifespan rather than their season. Each Bird + Wolf piece is designed to be worn, repaired, and loved over time, not replaced. By celebrating imperfections, heritage fabrics, and small-batch production, we encourage a more mindful relationship with clothing. Our goal is to inspire a community that sees fashion as something to care for, not consume, and to prove that style, responsibility, and individuality can exist together in a truly circular way.
