Bird + Wolf didn’t launch with hype or a big marketing budget it was born from a simple idea, creativity and the belief that clothing should have meaning, durability and soul. What started in a garage in the UK quickly became something much bigger: a brand that resonated with individuals who want style with authenticity and purpose.
The ethos was clear from day one: upcycle genuine ex-army jackets, honour their past lives and give them new futures. Every jacket is unique, with its own scuffs, badges, history and character, just like the people who wear them.
Bird + Wolf isn’t about disposable fashion; it’s about self-expression, individuality and stories worn boldly on your back.
This vibe quickly clicked beyond the UK. What began as word-of-mouth among friends, stylists and creatives grew organically, no flashy campaigns, just people drawn to something real. Before long, Bird + Wolf jackets were being worn across the USA, embraced by people who appreciate quality, sustainability and attitude.
The brand’s appeal is reflected in the eclectic mix of personalities who choose to wear it from writers like Piper Kerman (Orange is The New Black) to musicians like Kelis, Tommy Lee, Anastacia, Boy George, Stormzy and Sharleen Spiteri. Reality stars such as Kyle Richards and Lisa Rinna (RHOBH) Kelly Bensimon (RHONY),and actors like Sarah Shahi, Taylor Schilling (OITNB) and Helen Mirren have also been spotted in Bird + Wolf.
Bird + Wolf has become that “if you know, you know” (and if you don't, why not?!) brand loved for its circular fashion principles, indie spirit and unapologetic authenticity. It’s not just a jacket; it’s a movement grounded in sustainability, story and style.