WRAPPING UP 2025
As we approach the end of 2025, we wanted to take a moment to reflect on the incredible journey this year has been. It’s been a year of growth, creativity and most importantly, connection.
None of this would have been possible without the support of our amazing customers from all over the globe. Whether you’re rocking our jackets in London, New York, Paris, Barcelona or somewhere in between, you’re a part of the Bird + Wolf story and we are incredibly grateful.
The Rise of Upcycled Fashion
This year, we’ve seen the fashion industry continue its shift toward sustainability and we couldn’t be prouder to be at the forefront of this change, alongside so many amazing other brands forging the future of the clothing industry.
The demand for upcycled fashion has never been greater, and Bird + Wolf has been right there.
Upcycling is not just a trend for us; it’s part of our DNA.
At Bird + Wolf, we’ve always believed that the core of fashion lies in its individuality. We give new life to forgotten jackets. This process not only creates unique, one-of-a-kind garments but also helps reduce waste in an industry that has long been known for its environmental impact.
In 2025, we’ve seen the power of upcycled fashion resonate more than ever. Customers are more conscious about what they wear and where it comes from, and they’re choosing brands that align with their values.
That’s why Bird + Wolf’s commitment to sustainable, upcycled fashion continues to be a cornerstone of our brand. And we’re not slowing down. At Bird + Wolf, we believe that fashion should be a reflection of individuality. It’s not about following trends or conforming to a mold, it’s about expressing who you are through what you wear. That’s why our collections have always been designed with versatility and personality in shed loads.
2025 has been an exciting year for us because we've seen more and more people embracing their own distinct identities through our jackets.
The Enduring Power of Camo
One of the threads that continues to run through Bird + Wolf’s collections and the fashion world as a whole is the enduring power of camouflage. Camo continues to evolve from a utilitarian fabric to a timeless, style-driven staple that transcends seasons. For us, camo is more than just a trend; it’s a statement of strength, resilience and rebellion.
In 2025, we’ve seen the camo trend evolve yet again, becoming even more deeply embedded in the fashion landscape. Camo has become a symbol of versatility, strength and the ability to adapt to any environment. It's here to stay and we’re proud to continue pushing its boundaries.
Bird + Wolf’s green camo jackets have remained the mainstay of our collections. They’re a reminder that these jackets can stand the test of time, always relevant and always cool.
A Thank You to Our Global Family
To our customers around the world, thank you for making 2025 such an extraordinary year. Your unwavering support, your passion for sustainable fashion and your commitment to expressing individuality through your style inspires us every day.
We know that without you, none of this would be possible. We are beyond grateful to each and every one of you.
Wishing You a Merry Christmas and An Awesome 2026
As we enter the festive season, we want to wish you all a very Merry Christmas and a Happy New Year.
May this time be filled peace + love + kindness XXX
Thank you for being a part of our journey in 2025.
We’re so excited for what the future holds, ..and we can’t wait for 2026.
PEACE + LOVE
BIRD + WOLF