At Bird + Wolf, we believe in the power of self-acceptance , in honouring every mark, every change, every chapter that has shaped us. We don’t hide our imperfections; we lean into them. They are proof of living, proof of becoming. And our jackets carry the same truth. Each Bird + Wolf jacket arrives with its own story, its own scuffs, fades, creases, and character. These aren’t flaws. They’re evidence of a life already lived. Just as we grow through experience, each jacket has weathered time, purpose, and adventure. No two are ever the same, because no two journeys are ever the same. We don’t love a jacket less because it has more tears or fewer badges. We don’t measure...
There are few patterns in fashion as paradoxical, as magnetic, and as timeless as camouflage. Designed to conceal, yet impossible to ignore, camo has transcended its utilitarian roots to become a universal symbol of individuality, strength, and quiet rebellion. It doesn’t chase trends - it outlasts them. From the counter-culture of the 1960's to the street-style revolution of the 1990's and beyond, camo has marched through decades without losing its edge. In each era it has stood out. It has worn many faces, from military surplus to high fashion reinterpretation, but its essence remains the same. The iconic camo jacket in particular has become a wardrobe staple: functional yet fierce, this single piece speaks volumes , it’s a nod to...
We've hit the ground running! We are excited to announce our brand new collection of Organic Cotton Joggers. Wear them curled up on the sofa, throw them on for cosy walks or wear them in the gym. Wear them wherever, whenever you want and with anything you want. Add a chunky hoodie or a cosy sweatshirt for a track suit or lounge suit vibe. Then why not add a Bird + Wolf green camo or a Dutch Army jacket to complete the look! Choose from classic or slim fit. Wash cool, hang dry. As always, printed with low waste printing tech and made in a renewable energy powered factory audited for a wide range of social and sustainability criteria. We've also...
Just a quick note to say a big THANK YOU. We couldn't do this without you shouting about us and sharing the love for BIRD + WOLF. Your kindness and support means a lot. We deeply appreciate the choice you make to buy sustainably. We continue to work with our manufacturers to ensure we adhere to all our principles and values when it comes to sustainability and ethics. Bird + Wolf are always evolving. Thanks to your feedback and kindness we are continually learning more about what our customers like and how we can improve. We now offer a range of kids wear and even baby wear, so you can buy Bird + Wolf for all ages. We are also...
Did you know that 10% of worldwide CO2 comes from clothing, that 60% of clothes are made from or with plastic and that a dump truck of textiles waste goes to landfill or incineration every second? That's why our hoodies + tees manufacturers have set out to become the UK's sustainable print-on-demand t-shirt supplier and built the first circular economy in sustainable fashion’… and that is why Bird + Wolf chose them. All Bird + Wolf hoodies + tees are made from natural materials, using renewable energy, and we only print products on-demand, in the seconds after they are ordered. One of the key values we looked for in a manufacturer was transparency. Our manufacturers regularly visits production sites...
