The Symbolism of the Plus-Shaped Cross (+)

Apr 16, 2026

As you know the symbolism behind Bird + Wolf is as strong as the core of the brand itself. But did you know the strong symbolism of the '+' sign too?

The plus-shaped cross, formed by two equal intersecting lines, is a simple yet deeply meaningful symbol. Unlike the elongated religious cross, it carries more universal and abstract interpretations.

At its core, the symbol represents balance. Its equal arms reflect harmony between opposing forces—such as light and dark, or mind and body—suggesting stability through equilibrium.

It also symbolizes the four directions—north, south, east, and west—placing the intersection at the center. This central point represents grounding, orientation, and connection to the wider world.

The crossing lines can be seen as the meeting of realms: the horizontal representing the physical world, and the vertical the spiritual. Together, they express unity and integration.

In mathematics, the plus sign stands for addition, making it a symbol of growth, positivity, and bringing things together. This meaning carries into modern usage, where "plus" suggests enhancement or value.

The symbol is also widely associated with health and aid, notably through the International Red Cross, where it signifies protection and care.

Ultimately, the plus-shaped cross represents connection, balance, and the powerful idea that meaning can emerge from the simplest forms.

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