What is Circular Fashion?
The clue is in the title. The life of the item is circular, not linear. The item is not thrown away, it is reused, recycled, repaired and reworn.
Bird + Wolf are passionate about a circular and sustainable future for the clothing industry. All BIRD + WOLF jackets are upcycled ex army wear. Originally made for tough environments, the durability and comfort of military wear is exceptional.
Circular Fashion is the future of fashion. We cannot continue the way we are going. We have to change. We need to change.
Here's some articles and information from the many people and businesses that are researching, promoting and adopting this vital way forward.
REFERENCES:
Redesigning the future of fashion - Ellen McArthur Foundation
https://www.ellenmacarthurfoundation.org/topics/fashion/overview
What is a Circular Economy? - Sustainable Fashion Forum
https://www.thesustainablefashionforum.com/pages/what-is-circular-fashion
'The circular economy will reshape the apparel industry. In the circular economy, products are designed and sold in such a way that they are used for longer and can maintain their value for longer.' - World Economic Forum
'Building a Circular Fashion Ecosystem is crucial to incite and scale grassroots action, co-create circular solutions, and bring together multinational fashion players and SMEs through this network.' - Institute of Positive Fashion
https://instituteofpositivefashion.com/Our-work/CREATING-CIRCULAR-FASHION-ECOSYSTEMS