WRAPPING UP 2025 As we approach the end of 2025, we wanted to take a moment to reflect on the incredible journey this year has been. It’s been a year of growth, creativity and most importantly, connection. None of this would have been possible without the support of our amazing customers from all over the globe. Whether you’re rocking our jackets in London, New York, Paris, Barcelona or somewhere in between, you’re a part of the Bird + Wolf story and we are incredibly grateful. The Rise of Upcycled Fashion This year, we’ve seen the fashion industry continue its shift toward sustainability and we couldn’t be prouder to be at the forefront of this change, alongside so many amazing other...
BIRD + WOLF: THE BRAND TURNING DEADSTOCK HISTORY INTO FASHION FUTURE In a world drowning in flat-packed fast fashion and polyester apologies, Bird + Wolf is doing something much more interesting: resurrecting old military jackets and turning them into the kind of pieces you’d wear to a basement gig, an art opening, or your ex’s birthday party just to make a point. This isn’t sustainability for the sake of it. This is style with a past life. Bird + Wolf’s signature? Real ex-army jackets, each a completely one off. These aren’t “distressed” they’re genuinely worn, with a history you can’t fake and an attitude the high street wouldn’t know what to do with. Then Bird + Wolf gets hold of...
Bird + Wolf began not with an obsession for novelty, but with reverence. We transform genuine ex-army jackets, each one carrying its own past, but now beginning a new life, weathered and worn, reborn as something personal and meaningful. But this is more than upcycling: it’s a statement about longevity. Bird + Wolf’s ethos is rooted in the belief that clothes need not and should not, be disposable. Our hoodies, tees and bags are created through sustainable, renewable-energy-powered production, with a print-on-demand model that avoids dead stock and waste. Bird + Wolf isn’t chasing seasons. It’s building a circular wardrobe: items to be worn, loved, worn again until the wear becomes part of the story. Because each piece is distinct...
At Bird + Wolf, we believe in the power of self-acceptance , in honouring every mark, every change, every chapter that has shaped us. We don’t hide our imperfections; we lean into them. They are proof of living, proof of becoming. And our jackets carry the same truth. Each Bird + Wolf jacket arrives with its own story, its own scuffs, fades, creases, and character. These aren’t flaws. They’re evidence of a life already lived. Just as we grow through experience, each jacket has weathered time, purpose, and adventure. No two are ever the same, because no two journeys are ever the same. We don’t love a jacket less because it has more tears or fewer badges. We don’t measure...
There are few patterns in fashion as paradoxical, as magnetic, and as timeless as camouflage. Designed to conceal, yet impossible to ignore, camo has transcended its utilitarian roots to become a universal symbol of individuality, strength, and quiet rebellion. It doesn’t chase trends - it outlasts them. From the counter-culture of the 1960's to the street-style revolution of the 1990's and beyond, camo has marched through decades without losing its edge. In each era it has stood out. It has worn many faces, from military surplus to high fashion reinterpretation, but its essence remains the same. The iconic camo jacket in particular has become a wardrobe staple: functional yet fierce, this single piece speaks volumes , it’s a nod to...
